— Woven Together
SXSW 2022
MY ROLE
Design Direction
Key Art Development
Guidelines
YEAR
2021
AWARDS
Communication Arts:
2022 Award of Excellence — Identity Program, Guidelines
CLIENT
SXSW, Inc.
PROJECT TEAM
Creative Agency: Guerilla Suit
Account Team: Hannah Young, Julie Warenoff
OVERVIEW
An essential destination for global professionals, the annual SXSW Conference & Festivals feature sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. With the belief that the most unexpected discoveries happen when diverse topics and people come together.
36 individual patterns that when combined provide 1,260 unique layered combinations to represent topics, ideas, and people coming together at the SXSW conference and festivals.