— Inhale. Sip. Exhale.
LALO
MY ROLE
Web Design
Photography Art Direction
Packaging Design
YEAR
2019
AWARDS
American Advertising Awards:
2020 Gold — Consumer Website
CLIENT
Lalo Spirits
PROJECT TEAM
Creative Agency: Guerilla Suit
Strategy: Jenn Billiot
Account Team: Hannah Young, Julie Warenoff
Web Development: Big Skillet
Photography: Clay Grier
Identity Design: Anagrama
OVERVIEW
Named after its founder, Eduardo “Lalo” González, the nickname given to him by his grandfather, the father of premium tequila, Don Julio González, LALO is a third generation spirit combining a grandfather’s love of purity with a father’s love of premium to create a tequila worthy of altering the world’s relationship with the drink so unique to the Jalisco region of Mexico.
