— Feel Good Fast Food
Flyrite Chicken
MY ROLE
Naming
Identity Design
Packaging
Environmental Signage
Web Design
Guidelines
Photo Art Direction
YEAR
2016
CLIENT
Flyrite Chicken, Inc.
PROJECT TEAM
Creative Agency: Foxtrot
Brand Strategy: Jann Baskett
Account Team: Mo Serrao-Cole
Photography: Alison Narro
OVERVIEW
Flyrite began as a concept for a more mindful fast food drive-thru using ingredients from better sources like all-natural chicken and planet friendly to-go packaging. Since launching in 2016 and expanding to several locations in Austin, Flyrite has become a favorite amongst locals in search of fast food they can feel good about.
