— It’s Not About the Bag
Consuela
MY ROLE
Creative Direction
Identity Design
Brand Development
Editorial Design
Collateral Design
UX Strategy
UI Design
YEAR
2019—2021
AWARDS
American Advertising Awards:
2022 Bronze - Online + Interactive Consumer Website
CLIENT
Consuela
PROJECT TEAM
Creative Agency: Guerilla Suit
Strategy: Jenn Billiot
Copywriting: Hannah Young
Designers: Luigi Maldonado
Account Team: Hannah Young, Julie Warenoff
Web Development: GoodWork
Photography Art Direction: Vico Puentes
OVERVIEW
Consuela is a fashion and lifestyle brand creating products and experiences that inspire individuals to find joy in the journey. Consuela embraces vivid color and prints based on their design philosophy: The Art of the Unmatched™, which blends purposeful contradictions that yield the unexpected.
